Course Creator Lessons

with Abe Crystal, Co-Founder & CEO, Ruzuku

Abe Crystal introduces the Customer Learning Journey — a five-phase framework that positions courses within your business, not as standalone products

with Ali Shapiro, Holistic Nutritionist & Course Creator

Ali Shapiro achieves 90% completion by distinguishing technical from adaptive challenges, planning for setbacks, and creating psychological safety

with Dorie Clark, Wall Street Journal Bestselling Author & Keynote Speaker

Dorie Clark built a course community generating nearly $2M from iPhone videos and Zoom recordings — with lessons on lifetime membership and hybrid delivery

with Elizabeth St. Hilaire, Mixed-Media Visual Artist & Instructor, Paper Paintings

Elizabeth St. Hilaire built a multi-stream creative business spanning online courses, workshops, Patreon, and a bestselling book — without diluting art

with Gina Bianchini, CEO & Founder, Mighty Networks

Mighty Networks founder Gina Bianchini argues courses and community are converging — and Abe pushes back on whether community building is truly easy

with Jeff Cobb, Managing Director, Tagoras; Founder, Learning Revolution

Jeff Cobb explains why the course market is as crowded as book publishing — and how to stand out through better learning design and meaningful credentials

with Joachim Lépine, Founder, Lion Translation Academy

Joachim Lépine built a cohort-based translation academy where community and coaching check-ins matter more than content. Lessons on facilitation

with Meghan Telpner, Founder, Academy of Culinary Nutrition

Meghan Telpner built a culinary nutrition certification enrolling hundreds annually — with lessons on accountability and turning grads into affiliates

with Michael Bungay Stanier, Founder, MBS Works & Box of Crayons

Michael Bungay Stanier ("The Coaching Habit") explains why course creators should teach less, use six-minute content bursts, and build self-run communities

with Michael Port, Co-Founder & CEO, Heroic Public Speaking

Michael Port fills a $26K speaking program at 67% conversion from free events — by positioning as a visionary and demonstrating transformation live

with Steve Kamb, Founder, Nerd Fitness

Steve Kamb grew Nerd Fitness to 50,000+ course customers with a shame-free "respawning" culture — evolving from eBooks to membership and coaching

with Stever Robbins, Serial Entrepreneur & Host, Get-It-Done Guy

Stever Robbins (Get-It-Done Guy, 36M downloads) explains why knowing and doing differ — and how to use triggers and peer feedback to close the gap

with Susan O'Connor, Video Game Writer & Course Creator, The Narrative Department

Susan O'Connor built an online course where community became the curriculum — her buddy system and TA strategy helped students land game writing jobs.